A Guide to Google Search Ranking for benefits in your Business

Are you an online business owner? Have you heard about Google search ranking? It has everything to do with your website showing up higher when users type in keywords that are relevant to your business. Optimization of your website for search engines, technically search engine optimization or SEO, is about to become a $100 billion business because of the importance of getting higher ranking on search engine results pages or SERPs and gaining organic traffic. Digital marketing companies can help you with SEO.

Google Search Ranking – What Is It

In simple terms, it is the results you get to see when you search for something on Google by typing in a keyword or keyword phrase. Some people may think that Google picks up some websites at random. This is not correct. Results actually display links to websites that have been carefully chosen based on relevance.

The concept is very simple. The higher your website shows up in search results, the better is your Google search ranking. In Google, there are two types of search ranking – organic and sponsored. Sponsored ranking refers to paid searches implemented through Pay-Per-Click or PPC advertising by digital marketing companies.

In this article, we will be focusing on natural searches that lead to organic ranking. This means that you don’t have to pay to advertise your website. You earn your ranking naturally.

Good Search Ranking – Why Is It Important

Good search ranking increases the visibility of your business. Further, users are more likely to visit the top five or six websites. Very few people go beyond the first page of Google’s SERPs for particular keywords or keyword phrases. This means that if your website does not show up on the first page when users type in keywords relevant to your business, the traffic to your website will be extremely low and your business will fail.

The higher your Google search ranking, the higher will be the traffic to your website. Your conversions will be better and you will earn more customers. Further, an increase in traffic enhances the reputation of your business. Consumers trust and hence prefer to visit authority sites that show higher up in SERPs.

Google Search Ranking – How Can You Improve It

Google takes several factors into account for ranking sites. The most important factors are:

Link Building

Link building refers to generating backlinks to your site. If a number of links point to your website, then Google attaches some value to it. You can contact bloggers and request them to naturally include links to your web pages in their content. This is a time-consuming process, but it has been found to be very effective. Another option available to you is buying high-quality backlinks. It helps to save time, but it is expensive. However, many businesses have achieved success through paid backlinks. You may have to seek the help of professional digital marketing companies for this purpose.

Content

Content is one of the main factors that Google considers when ranking sites. The search engine gives a lot of weight for valuable content. The updates to Google’s search algorithm are always aimed at punishing websites that provide meaningless, spammy, or plagiarized content. This means that you should make sure that the content on your website relevant and valuable to your target audience. Further, the content should be organized properly by providing headers, images, and videos.

Responsive Website Design

It has become increasingly important to make your website responsive or mobile-friendly. Making your site mobile-friendly makes it more SEO-friendly as well. This is because billions of people now access Google's mobile site for searches. As a matter of fact, mobile searches outnumber desktop searches now. As per Google’s current search algorithm, responsive websites get a boost in their search ranking lists. Further, websites that are not mobile-friendly are penalized.

Finally, voice searches are on the rise as tech-savvy users are buying Google Home and Amazon Echo and similar devices such as Sonos One. As such, it is important that your website, keywords, and content are optimized for voice searches.